Authored by Martin Frascogna. Musically conquer Italy and you’ve conquered the world. Italy is a tourism mecca, attracting close to twenty five million visitors a year. Because Italy’s tourist travel from all corners of the world, expanding a music career into Italy means you’ve successfully penetrated the world map. Italy’s music industry is extremely unique, and traditional tactics used to promote, market, approach labels or radio simply don’t work in Italy. Want to expand a fan base rapidly? Solo musicians down to booking agents can learn to navigate the industry red tap and create a worldwide popularity explosion with this book.