Articles by Martin Frascogna

  • 4 Reasons Why Your Band Needs a Creative Director
    Unsigned bands constantly seek information on how to get signed.  Due to the various complexities, I’m not going to answer that question, however I do want to shed light on...
  • Why Your Band Should Think Globally, Not Locally
    What’s your international marketing and release strategy? Do you have an international brand partner? What’s your distribution outlet in Asia?  These are question rarely investigated by indie bands, while labels...
  • Market & Promote Music In Argentina
    If you’re looking to expand into the Latin American market, you must make an impact in Argentina.  Here’s what you need to know. What’s So Great About Argentina? Let’s start...
  • Market & Promote Music in Mexico
    Indie Artists, labels and managers looking to expand into international markets, here’s what you need to know about Mexico: What’s So Great About Mexico? With a population of over 115 million,...
  • Market & Promote Music In Brazil
    Artists need all the tools they can get.  Although platforms exist today to aid creators with distribution, funding and so forth, it’s hard to find information about expanding into new global...
  • 360 Deals vs. Anti-360 Deals
    The fundamental differences between traditional 360 contracts and non-traditional anti-360 agreementsare so obvious it’s like comparing apples to oranges.  From a contractual perspective the disparities are so interesting and potentially industry...
  • The Real Reason Behind K-Pop’s Success
    The debate is over K-Pop is big.  Now that industry heavyweights have embraced K-Pop as a legitimate player, the new debate is identifying exactly how the genre penetrated the masses.  ...
  • The Life of an Entertainment Attorney
    The article below originally appeared on the Kings of A&R website and may be viewed in its original format by clicking here.  Most musicians think the time to hire an...
  • The Anti-360 Deal
    The 360 Deal isn’t a new concept.  Also referred to as multiple right deals, collateral entertainment activity agreements or collective agreements – these beasts have been taking advantage of musicians...
  • Why Your Band Needs A Registered Trademark
    Intellectual property remains the core money making ingredient for bands in   the music business. Many assume intellectual property simply refers to filing copyrights, but this is only a fraction...
  • Concert Posters & The Rise of Legal Rights
    Concert posters have long been the standard when promoting gigs. It’s simple, efficient, and people generally love seeing these unique pieces of art. In today’s DIY market coupled with fading...
  • A Man Among Men
    The article was originally published in Portico Magazine in November 2010. By Jack Mallette  |  Photos by Thomas Beck Some men, especially athletes and coaches, are simply larger-than-life. Legendary Alabama...
  • Mississippi’s Storytellers
    This article was originally published in Mississippi Sports Magazine in September 2010. By Paul Jones...
  • 3-Man Front
    This article was originally published in The Beacon Magazine in April 2009. Marty Frascogna still recalls the argument he overheard between his father and the principal at Jackson Preparatory School....